Do you want to see me old…(ok) older?

Today someone demonstrated the different filters on Snapchat to me and how effective this social media marketing tool is amongst the younger generation.

According to stats from Mediamix, 45% all Snapchat users in the U.S are between 18 to 24-year-old. The South African adoption rate is a bit slower as shown by the stats from Globalwebindex:

Stats from Globalwebindex

Candice of In my Bag wrote about a new product from Vaseline, Vaseline MENface Even Tone Expert Moisturiser SPF15 (R81.99).

Vaseline MENface Even Tone

This campaign aims to educate men about how damaging the sun’s rays are, and how the sun significantly contribute to ageing.

To demonstrate this, they develop an app to show how your future self will look without any suncare!

My photo (BEFORE):

Sandra Wiese

My photo after the ageing process (Eina!):

Sandra age

An excellent campaign from Vaseline to encourage sun care, especially for men.  Upload an image (HERE), and share with me below, I dare you! 🙂

Marketing love,



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