Sandra is an influencer:

No, not really, BUT I received the exciting news from The Beauty Bulletin that I was selected as a tester of the new L’Oréal Paris Revitalift Filler Renew RANGE a few weeks ago.


And myself, being on the wrong side of 40, and being in the sun & water too much, can do with a little bit of help.

The idea is that I need to try out the range and give feedback with visual proof of the results of using this range for 6 weeks.

I am a little bit obsessed with skin care and makeup brands (marketing aside) and follow several beauty bloggers in SA (more about my top choice later), and from a marketing viewpoint, the influence of these bloggers on consumer spending behaviour can not be underestimated.

Michelle Strydom wrote on yesterday “Are influencers the new most valuable players?”

What is an influencer in marketing?


Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get out the word for you (

I believe that we as consumers are purchasing more and more not by what traditional advertisements are shouting out to us, but the whispers of the vloggers & bloggers and other social media platforms.


We rely more on these influencers viewpoints than a photoshopped advertisement in The Fair Lady of an anti-aging cream.

L’oreal get’s this and this is why myself and 29 other women are testing their products and giving them our honest feedback.

My top influencers from the Beauty bloggers(influencers) are (in no order):

Lipgloss is my life

This was the first blog that I followed and I love her humour (and brutal honesty and swearing).  I love reading a Facebook status or blog when it feels that this is a real person writing; not a fancy swanky PR writer and the voice and tone of her writing rings true to his/her personality!

All dolled up


Love these ladies.  Two friends who share their reviews regarding new and exciting products.  The highlight of my week is watching their latest video and learning more about the latest trends. Classy and funny, clever girls with a huge sense of humour.

Pink Peonies


Her blog is a feast for the eyes, and all her blog entries are beautifully styled. A real pro!

Do you agree with me? Do you buy products from reviews of bloggers, from Facebook comments or Twitter posts?

Marketing love,



Source: ArtsyPumpkin on Etsy

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